Oh, Uber.
Uber has come under fire again for a sexist campaign it ran for UberEats in India, to mark Wife Appreciation Day, which falls on Sept. 17.
SEE ALSO:Uber whistleblower Susan Fowler isn't done fighting for employee rights"Dear Husbands, a gentle reminder -- Today is Wife Appreciation Day!" the note issued to customers in Bangalore said.
"Order on UberEats and let your wife take a day off from the kitchen. Use promo code 'nocookingday'."
The promotional message was quickly slammed on Twitter.
Tweet may have been deleted
How's that "changing our ingrained culture of sexism" thing going, @Uber?
— Dustbin Timberlake (@asolivieri) September 16, 2017
Use promocode 'cookingiswomenswork' and we'll reaffirm gender stereotypes!
— NoTrumpsClub (@NoFordsClub) September 17, 2017
pic.twitter.com/0YW5t2XItP
— Grudging Optimist (@grudgingoptimst) September 17, 2017
Sadly, nothing's changed at Uber. Not one bit.
— Venkat Ananth (@venkatananth) September 17, 2017
As a man who's been cooking & doing kitchen duty for over 45 years, I find this sensibility so offensive.
— Ian King (@ianking51) September 17, 2017
Uber later apologised and removed the message, saying it was "totally inappropriate."
This was totally inappropriate. We've removed it and we apologize.
— Uber Comms (@Uber_Comms) September 17, 2017
Uber's Chief Brand Officer, Bozoma Saint John, also added that the message was "completely unacceptable."
Oh hell no. This is completely unacceptable. Will take care of this.
— Bozoma Saint John (@badassboz) September 17, 2017
This gaffe is the latest to the pile of accusations against Uber on sexism.
A former Uber engineer's blog post speaking of the sexism and harassment she experienced at the ride-hailing company went viral earlier this year, leading to investigations that saw more than 20 employees fired.
Looks like Uber still hasn't learnt from its mistakes.
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