The World Record Egg's creator has finally been revealed, and it's ...

Are you sitting down for this? Are you ready?

Guys. The person behind the bizarrely normal egg that managed to beat Kylie Jenner's world record for the most liked photo on Instagram has been revealed. It's Chris Godfrey, who works at the advertising agency The&Partnership in London.

Up until now, despite numerous attempts to discover who was behind the massive internet stunt, his identity remained a mystery. The egg gave interviews under various egg-related pseudonyms but we didn't know the name of the human who thought the whole thing up.

Mashable's reporting identified Godfrey as the egg's creator several weeks ago, but we held the story because Godfrey told Mashable he did not wish to go public. Today, ahead of the Super Bowl, BuzzFeed ran a piece identifying Godfrey, confirming the details of our reporting.

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This development comes after an announcement on Friday that the egg had partnered with Hulu and would reveal more during the Super Bowl on Sunday.

This is a developing story...