After nearly a week of silence, Facebook CEO and co-founder Mark Zuckerberg emerged from his underground lair on Wednesday to address the "Cambridge Analytica situation," as Zuck so lovingly described it.

The lengthy post details how the events unfolded, dating all the way back to 2007, and how Facebook is changing its policies so a similar event does not occur again. While we appreciate the lengthy explanation from Zuckerberg, people were quick to note that his "update" was missing something extremely important to the countless people who trusted the billion dollar company with their data:

"I'm sorry."

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

While Zuckerberg may have plenty of reasons for holding back, it certainly doesn't look good. Facebook stocks have dipped dramatically in recent days, and there's been a growing conversation surrounding the #DeleteFacebook movement, which has even prompted an endorsement from WhatsApp cofounder.

If Zuckerberg wants to save face(book) he needs to instill a sense of trust in users. An "I'm sorry" from a company that profits off your personal data should be the first step.

At the end of the day, Zuckerberg and Facebook are the ones profiting, and you're the product, not the customer.